For Spring/Summer 2012, Stella McCartney launches a new “eco-friendly” collection of sunglasses. “The new sustainable collection is the result of extensive research conducted to increase the use of raw materials stemming from natural origins, such as castor-oil seeds and citric acid.”
The collection consists of two acetate models and three metal models which are available in a range of neutral tones, including browns, greens, grays, nudes and berries, which echoes the environmental efforts of the collection while also staying true to Stella McCartney’s signature color palette.
SM3009
This round oversized shape features a steel frame and an ultra-feminine profile with thin temples featuring a step design. The recognizable yet subtle Stella logo is applied on the temples.
SM3010
The wide metal frame boasts an acetate temple with a step design in a playful color contrast. The mixed materials of this model and the square shape of the gradient lenses convey a unique and interesting design.
SM3011
This modern aviator reinterprets the classic style every woman should own. The light and sleek shape with its wide gradient lenses and the thin traditional double bridge is boosted by modern and glamorous acetate and metal temple with a step design. This model fits perfectly within the sustainable philosophy of the brand, featuring materials made from plastic derived from castor oil.
SM4029
This fun and urban model perfectly embodies the Stella McCartney sustainable philosophy. An ultra-thin round plastic frame showcases tonal gradient colors, in a mix of opaque and translucent plastic derived from natural resources.
SM4030
This style is substantially built with rounded edges for a comfortable fit. Softly tapered in complimentary colors that highlight the top of the frame and give this classic style a cool, modern update.
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